January 1, 2007
Segment 53 Home Town
These low-density, settled neighborhoods, located chiefly in the Midwest and South, rarely change. Home Town residents stay close to their home base. Although they may move from one house to another, they rarely cross the county line. Household types are a mix of singles and families. The median age is 33.9 years. Single-family homes predominate in this market. Homeownership is at 60 percent, and the median home value is $68,647. The manufacturing, retail trade, and service industries are the primary sources of employment. Residents enjoy fishing and playing baseball, bingo, backgammon, and video games. Favorite cable TV channels include Fox News and Discovery Health Network. Wal-Mart is a favorite shopping destination for apparel; residents are also gaining confidence in online shopping.
Segment 28 Aspiring Young Families
Aspiring Young Families neighborhoods are located in large, growing metropolitan areas in the South and West, with the highest concentrations in California, Florida, and Texas. Mainly composed of young, married-couple families or single parents with children, the median age for this segment is 30.5 years. Half of the households are owner-occupied, single-family dwellings or townhomes, and half are occupied by renters, many living in newer, multiunit buildings. Residents spend much of their discretionary income on baby and children’s products and toys as well as home furnishings. Recent electronic purchases include cameras and video game systems. Leisure activities include dining out, dancing, going to the movies, attending professional football games, fishing, weight lifting, and playing basketball. Typically, vacations include visits to theme parks. They use the Internet to visit chat rooms, search for employment, play games, and make travel arrangements.
Segment 52 Inner City Tenants
Inner City Tenants neighborhoods are a microcosm of urban diversity, located primarily in the South and West. This multicultural market is young, with a median age of 27.9 years. Households are a mix of singles and families. Most residents rent economical apartments in mid- or high-rise buildings. Recent household purchases by this market include video game systems, baby food, baby products, and furniture. Internet access at home is not typical; those who have no access at home surf the Internet at school or at the library. Playing games and visiting chat rooms are typical online activities. Residents frequently eat at fast-food restaurants. They enjoy going to the movies; attending football and basketball games; water skiing; and playing football, basketball, and soccer. Some enjoy the nightlife, visiting bars and nightclubs to go dancing.
2007 Summary
ZIP 39581
National
Total Population 11,275 306,348,230
Total Households 4,223 115,337,039
2007 Population by Race
White Alone 57.6% 72.7%
Black Alone 36.7% 12.6%
American Indian Alone 0.2% 0.9%
Asian or Pacific Islander Alone 1.9% 4.5%
Some Other Race Alone 2.5% 6.5%
Two or More Races 1.2% 2.8%
Hispanic Origin 5.7% 15.0%
2007 Population by Sex
Male 49.3% 49.2%
Female 50.7% 50.8%
2007 Households by Income
Median Household Income $35,682 $53,154
HH Income Under $50K 66.3% 46.9%
HH Income $50K-$100K 25.5% 32.3%
HH Income Over $100K 8.3% 20.7%
2007 Average Home Value
ZIP 39581
National
$144,509 $275,659
