January 1, 2007
Segment 33 Midlife Junction
Midlife Junction communities are found in suburbs across the country. Residents are phasing out of their child-rearing years. Approximately half of households are composed of married-couple families; 31 percent are singles who live alone. The median age is 41.1 years; the median household income is $47,683. One-third of households receive Social Security benefits. Nearly two-thirds of households are single-family structures; most remaining dwellings are apartments in multiunit buildings. As they pass from child rearing into retirement, these residents live quiet, settled lives. They spend their money prudently and do not succumb to fads. They prefer to shop by mail or phone from catalogs such as L.L. Bean, and Lands’ End. They enjoy practicing yoga, attending country music concerts and auto races, refinishing furniture, reading romance novels, and watching classic movies on DVD.
Segment 32 Rustbelt Traditions
Rustbelt Traditions neighborhoods are the backbone of older, industrial cities in states bordering the Great Lakes. Most employed residents work in the service, manufacturing and retail trade industries. Most residents own and live in modest single-family homes that have a median value of $107,222. Households are primarily a mix of married-couple families, single-parent families, and singles who live alone. The median age is 36.1 years; the median household income is $49,579. Residents prefer to use a credit union and invest in certificates of deposit. They use coupons regularly, especially at Sam’s Club; work on home remodeling or improvement projects; and buy domestic vehicles. Favorite leisure activities include hunting, bowling, fishing, and attending auto races, country music shows, and ice hockey games.
Segment 31 Rural Resort Dwellers
Favoring milder climates and pastoral settings, Rural Resort Dwellers residents live in rural, nonfarm areas. These small, growing communities mainly consist of single-family and mobile homes, with a significant inventory of seasonal housing. This somewhat older market has a median age of 46.9 years. Most households consist of married couples with no children living at home or singles who live alone. A higher-than-average proportion of residents are self employed and work from home. The median household income is $47,311. Modest living and simple consumer tastes describe this market. The rural setting calls for more riding lawn mowers and satellite dishes. Lawn maintenance and gardening are priorities, and households own a plethora of tools and equipment. Many households own multiple vehicles, including a truck. Residents enjoy boating, hunting, fishing, snorkeling, canoeing, and listening to country music on the radio.
2007 Summary
ZIP 39576
National
Total Population 4,126 306,348,230
Total Households 1,706 115,337,039
2007 Population by Race
White Alone 86.0% 72.7%
Black Alone 11.1% 12.6%
American Indian Alone 0.6% 0.9%
Asian or Pacific Islander Alone 0.9% 4.5%
Some Other Race Alone 0.4% 6.5%
Two or More Races 1.1% 2.8%
Hispanic Origin 2.1% 15.0%
2007 Population by Sex
Male 47.2% 49.2%
Female 52.8% 50.8%
2007 Households by Income
Median Household Income $34,512 $53,154
HH Income Under $50K 68.8% 46.9%
HH Income $50K-$100K 25.2% 32.3%
HH Income Over $100K 6.0% 20.7%
2007 Average Home Value
ZIP 39576
National
$118,670 $275,659
