January 1, 2007
Segment 41 Crossroads
Young families living in mobile homes typify Crossroads neighborhoods, found in small towns throughout the South, Midwest, and West. These growing communities are home to married-couple and single-parent families. The median age is 32.0 years. Homeownership is at 76 percent, and the median home value is $74,804, much lower that the U.S. median. More than half of householders live in mobile homes; 36 percent live in single-family dwellings. Employment is chiefly in the manufacturing, construction, retail trade, and service industries. Many homes have pet dogs, cats, and birds. Residents generally shop at discount stores such as Wal-Mart and Kmart, but also frequent convenience stores. They prefer domestic cars and trucks; often buy used vehicles and handle the maintenance themselves. Residents go fishing, attend the movies, watch NASCAR races on TV, and listen to country and contemporary hit music on the radio.
Segment 26 Midland Crowd
Approximately 11.6 million people represent Midland Crowd, the largest market of Community Tapestry. The median age of 36.9 years is close to the U.S. median. Most households are composed of married-couple families, half with children and half without. The median household income is $49,748. Housing developments are generally in rural areas throughout the United States (more village or town than farm), mainly in the South. Homeownership is at 83 percent. Two-thirds of households are single-family structures; 28 percent are mobile homes. This is a somewhat politically conservative market. These do-it-yourselfers take pride in their homes, lawns, and vehicles. Hunting, fishing, and woodworking are favorite pursuits. Pet ownership, especially birds or dogs, is common. Many households have a satellite dish; TV viewing includes various news programs as well as shows on CMT and Outdoor Life Network.
Segment 51 Metro City Edge
Metro City Edge residents live in older, suburban neighborhoods of large, metropolitan cities, primarily in the Midwest and South. This market is home to married-couple, single-parent, and multigenerational families. The median age is 29.5 years, and the median household income is $31,816. Nearly half of employed residents work in the service industry. Most householders live in single-family dwellings; 14 percent live in buildings with two to four units, many of them duplexes. Homeownership is at 55 percent, and the median home value is $80,795. Prudent shoppers, residents buy household and children’s items in bulk at superstores and wholesalers. They enjoy watching TV (especially sitcoms and courtroom TV shows), going to the movies, visiting theme parks, roller skating, and playing basketball. They read music, gardening, and baby magazines and listen to urban and gospel radio formats.
2007 Summary
ZIP 39553
National
Total Population 18,504 306,348,230
Total Households 6,928 115,337,039
2007 Population by Race
White Alone 67.5% 72.7%
Black Alone 27.8% 12.6%
American Indian Alone 0.6% 0.9%
Asian or Pacific Islander Alone 1.5% 4.5%
Some Other Race Alone 0.8% 6.5%
Two or More Races 1.8% 2.8%
Hispanic Origin 3.0% 15.0%
2007 Population by Sex
Male 49.5% 49.2%
Female 50.5% 50.8%
2007 Households by Income
Median Household Income $45,262 $53,154
HH Income Under $50K 56.9% 46.9%
HH Income $50K-$100K 31.9% 32.3%
HH Income Over $100K 11.2% 20.7%
2007 Average Home Value
ZIP 39553
National
$173,615 $275,659
