January 1, 2008
Segment 36 Old and Newcomers
Old and Newcomers neighborhoods are in transition, populated by those who are starting their careers or retiring. The proportion of householders in their 20s or aged 75 years or older is higher than the national level. The median age is 37.0 years. Spread throughout metropolitan areas of the United States, these neighborhoods have more single-person and shared households than families. Many residents have moved in the last five years. Sixty percent of households are occupied by renters; approximately half live in mid-rise or high-rise buildings. Residents have substantial life insurance policies and renter’s insurance as well as medical insurance, including long-term and disability care. Leisure activities include reading fiction, nonfiction, newspapers, and magazines; watching TV, going to the movies, and renting DVDs. They also play racquetball and golf.
Segment 52 Inner City Tenants
Inner City Tenants neighborhoods are a microcosm of urban diversity, located primarily in the South and West. This multicultural market is young, with a median age of 27.9 years. Households are a mix of singles and families. Most residents rent economical apartments in mid- or high-rise buildings. Recent household purchases by this market include video game systems, baby food, baby products, and furniture. Internet access at home is not typical; those who have no access at home surf the Internet at school or at the library. Playing games and visiting chat rooms are typical online activities. Residents frequently eat at fast-food restaurants. They enjoy going to the movies; attending football and basketball games; water skiing; and playing football, basketball, and soccer. Some enjoy the nightlife, visiting bars and nightclubs to go dancing.
Segment 48 Great Expectations
Great Expectations neighborhoods are located throughout the country, with higher proportions found in the Midwest and South. Young singles and married-couple families dominate. The median age is 33.2 years. Labor force participation is high. Manufacturing, retail, and service industries are the primary employers. Approximately half of households are owners living in single-family dwellings with a median value of $114,837; the other half are renters, mainly living in apartments in low-rise or mid-rise buildings. Most housing units in these older, suburban neighborhoods were built before 1960. Residents enjoy a young and active lifestyle. They go out to dinner, the movies, bars, and nightclubs. They enjoy roller skating; using Rollerblades; playing Frisbee, chess, and pool; and attending auto races. They read music magazines and listen to rock music on the radio.
2007 Summary
ZIP 39531
National
Total Population 18,416 306,348,230
Total Households 7,967 115,337,039
2007 Population by Race
White Alone 65.7% 72.7%
Black Alone 23.4% 12.6%
American Indian Alone 0.5% 0.9%
Asian or Pacific Islander Alone 4.8% 4.5%
Some Other Race Alone 2.1% 6.5%
Two or More Races 3.5% 2.8%
Hispanic Origin 5.1% 15.0%
2007 Population by Sex
Male 49.0% 49.2%
Female 51.0% 50.8%
2007 Households by Income
Median Household Income $38,024 $53,154
HH Income Under $50K 64.9% 46.9%
HH Income $50K-$100K 26.7% 32.3%
HH Income Over $100K 8.4% 20.7%
2007 Average Home Value
ZIP 39531
National
$200,652 $275,659
