January 1, 2007
Segment 33 Midlife Junction
Midlife Junction communities are found in suburbs across the country. Residents are phasing out of their child-rearing years. Approximately half of households are composed of married-couple families; 31 percent are singles who live alone. The median age is 41.1 years; the median household income is $47,683. One-third of households receive Social Security benefits. Nearly two-thirds of households are single-family structures; most remaining dwellings are apartments in multiunit buildings. As they pass from child rearing into retirement, these residents live quiet, settled lives. They spend their money prudently and do not succumb to fads. They prefer to shop by mail or phone from catalogs such as L.L. Bean, and Lands’ End. They enjoy practicing yoga, attending country music concerts and auto races, refinishing furniture, reading romance novels, and watching classic movies on DVD.
Segment 31 Rural Resort Dwellers
Favoring milder climates and pastoral settings, Rural Resort Dwellers residents live in rural, nonfarm areas. These small, growing communities mainly consist of single-family and mobile homes, with a significant inventory of seasonal housing. This somewhat older market has a median age of 46.9 years. Most households consist of married couples with no children living at home or singles who live alone. A higher-than-average proportion of residents are self employed and work from home. The median household income is $47,311. Modest living and simple consumer tastes describe this market. The rural setting calls for more riding lawn mowers and satellite dishes. Lawn maintenance and gardening are priorities, and households own a plethora of tools and equipment. Many households own multiple vehicles, including a truck. Residents enjoy boating, hunting, fishing, snorkeling, canoeing, and listening to country music on the radio.
Segment 41 Crossroads
Young families living in mobile homes typify Crossroads neighborhoods, found in small towns throughout the South, Midwest, and West. These growing communities are home to married-couple and single-parent families. The median age is 32.0 years. Homeownership is at 76 percent, and the median home value is $74,804, much lower that the U.S. median. More than half of householders live in mobile homes; 36 percent live in single-family dwellings. Employment is chiefly in the manufacturing, construction, retail trade, and service industries. Many homes have pet dogs, cats, and birds. Residents generally shop at discount stores such as Wal-Mart and Kmart, but also frequent convenience stores. They prefer domestic cars and trucks; often buy used vehicles and handle the maintenance themselves. Residents go fishing, attend the movies, watch NASCAR races on TV, and listen to country and contemporary hit music on the radio.
2007 Summary
ZIP 39520
National
Total Population 10,374 306,348,230
Total Households 4,156 115,337,039
2007 Population by Race
White Alone 88.1% 72.7%
Black Alone 8.1% 12.6%
American Indian Alone 0.9% 0.9%
Asian or Pacific Islander Alone 0.7% 4.5%
Some Other Race Alone 0.4% 6.5%
Two or More Races 1.8% 2.8%
Hispanic Origin 2.3% 15.0%
2007 Population by Sex
Male 50.4% 49.2%
Female 49.6% 50.8%
2007 Households by Income
Median Household Income $31,922 $53,154
HH Income Under $50K 71.8% 46.9%
HH Income $50K-$100K 21.3% 32.3%
HH Income Over $100K 6.9% 20.7%
2007 Average Home Value
ZIP 39520
National
$97,883 $275,659
