January 1, 2007
Segment 36 Old and Newcomers
Old and Newcomers neighborhoods are in transition, populated by those who are starting their careers or retiring. The proportion of householders in their 20s or aged 75 years or older is higher than the national level. The median age is 37.0 years. Spread throughout metropolitan areas of the United States, these neighborhoods have more single-person and shared households than families. Many residents have moved in the last five years. Sixty percent of households are occupied by renters; approximately half live in mid-rise or high-rise buildings. Residents have substantial life insurance policies and renter’s insurance as well as medical insurance, including long-term and disability care. Leisure activities include reading fiction, nonfiction, newspapers, and magazines; watching TV, going to the movies, and renting DVDs. They also play racquetball and golf.
Segment 33 Midlife Junction
Midlife Junction communities are found in suburbs across the country. Residents are phasing out of their child-rearing years. Approximately half of households are composed of married-couple families; 31 percent are singles who live alone. The median age is 41.1 years; the median household income is $47,683. One-third of households receive Social Security benefits. Nearly two-thirds of households are single-family structures; most remaining dwellings are apartments in multiunit buildings. As they pass from child rearing into retirement, these residents live quiet, settled lives. They spend their money prudently and do not succumb to fads. They prefer to shop by mail or phone from catalogs such as L.L. Bean, and Lands’ End. They enjoy practicing yoga, attending country music concerts and auto races, refinishing furniture, reading romance novels, and watching classic movies on DVD.
Segment 14 Prosperous Empty Nesters
Prosperous Empty Nesters neighborhoods are well established, located throughout the United States; approximately one-third are on the eastern seaboard. The median age is 48.5 years. More than half of householders are aged 55 or older. Forty percent of household types are married couples with no children living at home. Educated and experienced, residents are enjoying the life stage transition from child rearing to retirement. The median household income is $69,834. Residents place a high value on their physical and financial well-being and take an active interest in their homes and communities. They travel extensively, both at home and abroad. Leisure activities include refinishing furniture, playing golf, attending sports events, and reading mysteries. Civic participation includes joining civic clubs, engaging in fund-raising, working as volunteers, and writing to radio station or newspaper editors.
2007 Summary
ZIP 39507
National
Total Population 16,349 306,348,230
Total Households 7,319 115,337,039
2007 Population by Race
White Alone 73.4% 72.7%
Black Alone 21.4% 12.6%
American Indian Alone 0.5% 0.9%
Asian or Pacific Islander Alone 1.8% 4.5%
Some Other Race Alone 1.4% 6.5%
Two or More Races 1.5% 2.8%
Hispanic Origin 3.5% 15.0%
2007 Population by Sex
Male 48.9% 49.2%
Female 51.1% 50.8%
2007 Households by Income
Median Household Income $39,210 $53,154
HH Income Under $50K 62.2% 46.9%
HH Income $50K-$100K 25.9% 32.3%
HH Income Over $100K 11.9% 20.7%
2007 Average Home Value
ZIP 39507
National
$187,264 $275,659
