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\par \par \par 					Zip Code 39553: Gautier\par \par 	Segment 41 Crossroads\par \par Young families living in mobile homes typify Crossroads neighborhoods, found in small towns throughout the South, Midwest, and West. These growing communities are home to marriedcouple and singleparent families. The median age is 32.0 years. Homeownership is at 76 percent, and the median home value is $74,804, much lower that the U.S. median. More than half of householders live in mobile homes; 36 percent live in singlefamily dwellings. Employment is chiefly in the manufacturing, construction, retail trade, and service industries. Many homes have pet dogs, cats, and birds. Residents generally shop at discount stores such as WalMart and Kmart, but also frequent convenience stores. They prefer domestic cars and trucks; often buy used vehicles and handle the maintenance themselves. Residents go fishing, attend the movies, watch NASCAR races on TV, and listen to country and contemporary hit music on the radio.\par Segment 26 Midland Crowd\par \par Approximately 11.6 million people represent Midland Crowd, the largest market of Community Tapestry. The median age of 36.9 years is close to the U.S. median. Most households are composed of marriedcouple families, half with children and half without. The median household income is $49,748. Housing developments are generally in rural areas throughout the United States (more village or town than farm), mainly in the South. Homeownership is at 83 percent. Twothirds of households are singlefamily structures; 28 percent are mobile homes. This is a somewhat politically conservative market. These doityourselfers take pride in their homes, lawns, and vehicles. Hunting, fishing, and woodworking are favorite pursuits. Pet ownership, especially birds or dogs, is common. Many households have a satellite dish; TV viewing includes various news programs as well as shows on CMT and Outdoor Life Network.\par Segment 51 Metro City Edge\par \par Metro City Edge residents live in older, suburban neighborhoods of large, metropolitan cities, primarily in the Midwest and South. This market is home to marriedcouple, singleparent, and multigenerational families. The median age is 29.5 years, and the median household income is $31,816. Nearly half of employed residents work in the service industry. Most householders live in singlefamily dwellings; 14 percent live in buildings with two to four units, many of them duplexes. Homeownership is at 55 percent, and the median home value is $80,795. Prudent shoppers, residents buy household and children's items in bulk at superstores and wholesalers. They enjoy watching TV (especially sitcoms and courtroom TV shows), going to the movies, visiting theme parks, roller skating, and playing basketball. They read music, gardening, and baby magazines and listen to urban and gospel radio formats.\par 2007 Summary\par 	\par ZIP 39553\par 	\par National\par Total Population 	18,504 	306,348,230\par Total Households 	6,928 	115,337,039\par 2007 Population by Race\par White Alone 	67.5% 	72.7%\par Black Alone 	27.8% 	12.6%\par American Indian Alone 	0.6% 	0.9%\par Asian or Pacific Islander Alone 	1.5% 	4.5%\par Some Other Race Alone 	0.8% 	6.5%\par Two or More Races 	1.8% 	2.8%\par Hispanic Origin 	3.0% 	15.0%\par 2007 Population by Sex\par Male 	49.5% 	49.2%\par Female 	50.5% 	50.8%\par 2007 Households by Income\par Median Household Income 	$45,262 	$53,154\par HH Income Under $50K 	56.9% 	46.9%\par HH Income $50K$100K 	31.9% 	32.3%\par HH Income Over $100K 	11.2% 	20.7%\par 2007 Average Home Value\par 	\par ZIP 39553\par 	\par National\par   	$173,615 	$275,659}