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\par \par \par 					Zip Code 39581: Pascagula\par \par 	Segment 53 Home Town\par \par These lowdensity, settled neighborhoods, located chiefly in the Midwest and South, rarely change. Home Town residents stay close to their home base. Although they may move from one house to another, they rarely cross the county line. Household types are a mix of singles and families. The median age is 33.9 years. Singlefamily homes predominate in this market. Homeownership is at 60 percent, and the median home value is $68,647. The manufacturing, retail trade, and service industries are the primary sources of employment. Residents enjoy fishing and playing baseball, bingo, backgammon, and video games. Favorite cable TV channels include Fox News and Discovery Health Network. WalMart is a favorite shopping destination for apparel; residents are also gaining confidence in online shopping.\par Segment 28 Aspiring Young Families\par \par Aspiring Young Families neighborhoods are located in large, growing metropolitan areas in the South and West, with the highest concentrations in California, Florida, and Texas. Mainly composed of young, marriedcouple families or single parents with children, the median age for this segment is 30.5 years. Half of the households are owneroccupied, singlefamily dwellings or townhomes, and half are occupied by renters, many living in newer, multiunit buildings. Residents spend much of their discretionary income on baby and children's products and toys as well as home furnishings. Recent electronic purchases include cameras and video game systems. Leisure activities include dining out, dancing, going to the movies, attending professional football games, fishing, weight lifting, and playing basketball. Typically, vacations include visits to theme parks. They use the Internet to visit chat rooms, search for employment, play games, and make travel arrangements.\par Segment 52 Inner City Tenants\par \par Inner City Tenants neighborhoods are a microcosm of urban diversity, located primarily in the South and West. This multicultural market is young, with a median age of 27.9 years. Households are a mix of singles and families. Most residents rent economical apartments in mid or highrise buildings. Recent household purchases by this market include video game systems, baby food, baby products, and furniture. Internet access at home is not typical; those who have no access at home surf the Internet at school or at the library. Playing games and visiting chat rooms are typical online activities. Residents frequently eat at fastfood restaurants. They enjoy going to the movies; attending football and basketball games; water skiing; and playing football, basketball, and soccer. Some enjoy the nightlife, visiting bars and nightclubs to go dancing.\par 2007 Summary\par 	\par ZIP 39581\par 	\par National\par Total Population 	11,275 	306,348,230\par Total Households 	4,223 	115,337,039\par 2007 Population by Race\par White Alone 	57.6% 	72.7%\par Black Alone 	36.7% 	12.6%\par American Indian Alone 	0.2% 	0.9%\par Asian or Pacific Islander Alone 	1.9% 	4.5%\par Some Other Race Alone 	2.5% 	6.5%\par Two or More Races 	1.2% 	2.8%\par Hispanic Origin 	5.7% 	15.0%\par 2007 Population by Sex\par Male 	49.3% 	49.2%\par Female 	50.7% 	50.8%\par 2007 Households by Income\par Median Household Income 	$35,682 	$53,154\par HH Income Under $50K 	66.3% 	46.9%\par HH Income $50K$100K 	25.5% 	32.3%\par HH Income Over $100K 	8.3% 	20.7%\par 2007 Average Home Value\par 	\par ZIP 39581\par 	\par National\par   	$144,509 	$275,659}