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\par \par \par 					Zip Code 39576: Waveland\par \par 	Segment 33 Midlife Junction\par \par Midlife Junction communities are found in suburbs across the country. Residents are phasing out of their childrearing years. Approximately half of households are composed of marriedcouple families; 31 percent are singles who live alone. The median age is 41.1 years; the median household income is $47,683. Onethird of households receive Social Security benefits. Nearly twothirds of households are singlefamily structures; most remaining dwellings are apartments in multiunit buildings. As they pass from child rearing into retirement, these residents live quiet, settled lives. They spend their money prudently and do not succumb to fads. They prefer to shop by mail or phone from catalogs such as L.L. Bean, and Lands' End. They enjoy practicing yoga, attending country music concerts and auto races, refinishing furniture, reading romance novels, and watching classic movies on DVD.\par Segment 32 Rustbelt Traditions\par \par Rustbelt Traditions neighborhoods are the backbone of older, industrial cities in states bordering the Great Lakes. Most employed residents work in the service, manufacturing and retail trade industries. Most residents own and live in modest singlefamily homes that have a median value of $107,222. Households are primarily a mix of marriedcouple families, singleparent families, and singles who live alone. The median age is 36.1 years; the median household income is $49,579. Residents prefer to use a credit union and invest in certificates of deposit. They use coupons regularly, especially at Sam's Club; work on home remodeling or improvement projects; and buy domestic vehicles. Favorite leisure activities include hunting, bowling, fishing, and attending auto races, country music shows, and ice hockey games.\par Segment 31 Rural Resort Dwellers\par \par Favoring milder climates and pastoral settings, Rural Resort Dwellers residents live in rural, nonfarm areas. These small, growing communities mainly consist of singlefamily and mobile homes, with a significant inventory of seasonal housing. This somewhat older market has a median age of 46.9 years. Most households consist of married couples with no children living at home or singles who live alone. A higherthanaverage proportion of residents are self employed and work from home. The median household income is $47,311. Modest living and simple consumer tastes describe this market. The rural setting calls for more riding lawn mowers and satellite dishes. Lawn maintenance and gardening are priorities, and households own a plethora of tools and equipment. Many households own multiple vehicles, including a truck. Residents enjoy boating, hunting, fishing, snorkeling, canoeing, and listening to country music on the radio.\par 2007 Summary\par 	\par ZIP 39576\par 	\par National\par Total Population 	4,126 	306,348,230\par Total Households 	1,706 	115,337,039\par 2007 Population by Race\par White Alone 	86.0% 	72.7%\par Black Alone 	11.1% 	12.6%\par American Indian Alone 	0.6% 	0.9%\par Asian or Pacific Islander Alone 	0.9% 	4.5%\par Some Other Race Alone 	0.4% 	6.5%\par Two or More Races 	1.1% 	2.8%\par Hispanic Origin 	2.1% 	15.0%\par 2007 Population by Sex\par Male 	47.2% 	49.2%\par Female 	52.8% 	50.8%\par 2007 Households by Income\par Median Household Income 	$34,512 	$53,154\par HH Income Under $50K 	68.8% 	46.9%\par HH Income $50K$100K 	25.2% 	32.3%\par HH Income Over $100K 	6.0% 	20.7%\par 2007 Average Home Value\par 	\par ZIP 39576\par 	\par National\par   	$118,670 	$275,659}